What is whole Grain?

Grain is composed of three parts – bran, endosperm and seed – each of which affects its own integrity and quality.

BRAN: It is the rich in fiber exterior shell that protects endosperm and seed from environmental factors. Fibers contain a lot of important nutrients including Vitamin B, minerals, protein and phytochemicals which are all nutritious elements.

ENDOSPERM: It is the starch containing part of grain. It provides nourishment for growing seed and acts as main energy supply of the plant.

WHEAT GERM (SEED): Highly rich interior and the smallest part of grain that contains plant embryo. It contains fats, minerals like zinc, iron, magnesium, vitamin B and E, useful nutritional agents and phytochemicals.